My Story & Why I Want To Help YOU!
Hi, I’m Ella Vida, a professional Singer, Songwriter, producer and Vocal Coach with over 20 years experience. I’ve played all over the world and performed four times at Glastonbury festival. I’ve written and released my own material which has been played in top radio stations, reached Number 1 in the download charts, collaborated with many top producers as well as lecturing in music colleges. It all sounds glamorous to many, but let me tell you a secret! It’s not always been this way. Many times I felt like a “struggling artist”, a “starving artist”. All these negative beliefs we sign up to in our heads when we feel overwhelmed writing and releasing our music.
This is my story. In 2016 I wrote my first EP as a solo artist, with the finest musicians in the country. My launch night was successful, my songs were being played back to back next to my idols on BBC Radio and Jazz Fm regularly. This is it I thought!! What came next?
Nothing. It all died down and I was on my own, struggling. How was I supposed to wear all these different hats to support my music? I had to be my own tour manager, promotions manager, have a social media presence, get streams on Spotify, more radio play, build a fan base, arrange interviews, get gigs. The list went on and on! Just the thought of trying to push my release took the joy away from creating more music! I looked for a manager and a record deal, but no luck. I felt stuck and defeated. I stopped writing and became depressed. Although I still performed music regularly as my main source of income, I didn’t finish writing a single song for 5 years!!!!!!
In 2019 I took a music technology course and although I was learning more tools to help with my songwriting, I always used the excuse that I “didn’t have time to write!” Then Covid hit. I had all the time in the world but was still struggling to sit down and write! I had become the queen of procrastination! Then, in discussion with my female songwriter and producer friends, I found that they were also struggling to write or release music and were feeling frustrated!! The more women (and men) I spoke to, the more I realised EVERYONE of them had the same problem!! The struggle was real. The more I researched, I found some shocking figures. For example in the 2020 US billboard Top 40 charts, only 20.2% included female artists, 12.9% female songwriters and only an unbelievable 2% were female producers.
This was serious!! Something had to be done. These female artists I knew personally were amazing and the world would be missing out if they just gave up!!
Having studied NLP, Positive Psychology, the law of attraction, stress management AND music business, I started coaching these women through their depression. I would perform regular online gigs to encourage them to do the same and encourage them to keep songwriting and releasing. Using all the tools I had learnt in my years of study, I put them into action. What happened?
I wrote and released my first single in years in only three weeks during the first lockdown which reached Number 1 in the Juno Download charts in less than 72 hours and stayed there for weeks!!! Not only did I have success again in releasing my music, but during coaching other women in music, one of my dear friends I had been coaching for years as a friend became a Grammy award winning artist during Covid!!! It was a sign! If I could achieve success for myself AND for other women in music, I can help you too!
So now I want to help you! Let me empower and encourage you to banish your limiting beliefs, overcome your resistance to writing or releasing your music and start your journey to success in your dream music career.
This is your chance to not only have the career you want, but also bringing big change to the music industry, crushing the genre divide and being an example to other women who are thinking of choosing a career in music. To let our light shine, gives others the permission to shine bright. We owe it to all women as well as ourselves. We don't have to be the minority!
Bringing together the support of our fellow sisters, we strong empowered women, building each other up, can bring joy and change not only to the music industry, but to the world!
That’s what I believe us artists, songwriters and producers were put on this earth to do!!